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1 Infinite Loop
Cupertino, California 95014
1-408-9961010
Toll Free: 1-800-MY-APPLE
Company
Apple, Inc. is the headquarters of the makers of the Macintosh line of personal computers and iPod portable music player. It was founded by Steve Wozniak and Steve Jobs in Cupertino, California in 1976.
History
Originally a desktop computing company who were among the first to bring computers to the
ordinary home user, Apple has since branched out into a multitude of technology products.
Before Apple's first computer, there was only the X erox Alto, a prototype of what we now think of as a desktop computer. Apple's founders developed the next generation of this idea, and offered the Apple Lisa in 1983. It was the first commercial computer to use a graphical user interface, as opposed to the text-mode interface of terminal-type computers that had gone before. The Lisa was followed by the Macintosh in 1984. The Macintosh computer truly pioneered the desktop computer for the consumer market, and the square box design of the Macintosh became the most recognizable form of computer in popular culture. From this point, the Apple technology empire has continued to blossom.
Apple has long been established as the chief innovators of the consumer electronics market. Their new product offerings arrive with a flourish on the market, only to see their commercial competitors scramble to keep up with a copy-cat product a few years behind.
Products
Apple has long had a philosophy of focusing on the user experience. Their hardware designs are sleek and sophisticated, and are frequently offered in custom colors and designs. Their user interfaces are also well-researched and tested to ensure that users will not have difficulty in learning to operate them. In this way, they stay competitive with the other digital devices in the market. Most especially, they point to their integrated technology as an advantage of being both a hardware and a software company, as opposed to the rest of the desktop personal computer market where the hardware is assembled piecemeal from numerous vendors and the software comes from many companies which may only have a passing familiarity with the intended hardware platform.
Apple has had the majority of its customer base in the high-end user market, most especially with artists and creators in many industries. Apple's marketing frequently plays to this culture, with ads featuring famous off-beat heroes of history, cultural references, and an undercurrent of reputation as a rebel smashing down the barriers of a crushing monotony.
Culture
Apple has long had a philosophy of focusing on the user experience. Their hardware designs are sleek and sophisticated, and are frequently offered in custom colors and designs. Their user interfaces are also well-researched and tested to ensure that users will not have difficulty in learning to operate them. In this way, they stay competitive with the other digital devices in the market. Most especially, they point to their integrated technology as an advantage of being both a hardware and a software company, as opposed to the rest of the desktop personal computer market where the hardware is assembled piecemeal from numerous vendors and the software comes from many companies which may only have a passing familiarity with the intended hardware platform.
Apple has had the majority of its customer base in the high-end user market, most especially with artists and creators in many industries. Apple's marketing frequently plays to this culture, with ads featuring famous off-beat heroes of history, cultural references, and an undercurrent of reputation as a rebel smashing down the barriers of a crushing monotony.
Site Description
The Apple.com website functions as a one-stop Internet portal for all its customer's needs. The site design reflects the stylish aesthetic which has historically been the focus of Apple's design philosophy. For instance, the tabbed menu at the top of the main page is similar to the menu at the top of an iMac screen.
The site includes on online store for purchasing Apple products, an iTunes section for obtaining media files, a support center, a section devoted to updates and support of Apple's Quicktime media format, and a \\\"Web 2.0\\\"-style social center for blogs, bookmarks, and groups.
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